Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.The BBC World Service global poll surveyed close to 11,000 Internet users in 19 countries.Turns out India and Pakistan have some of the largest numbers of enthusiasts for online dating, with 59% of Indians and 60% of Pakistanis using the Internet to track down a potential partner.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.Nearly one in three Web users isn’t looking online for bargains or jobs.Some 30% have romance in mind, and are surfing the Internet for a boyfriend or girlfriend, according to a new poll.
“For many, and particularly in the developing world, it’s not just somewhere to work, shop or communicate with friends, but a credible way of finding a partner in life.” Online dating is huge, says Karol Ward, a therapist who counsels couples and individuals.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.