The first and probably most important question is: Which posts should you update?The first place to start is to look at the posts on your site that already drive the most traffic, particularly if you have an older blog where some of the more popular posts are things you or your team wrote six or more months ago.If your blog does have some existing traffic, take a look at your top landing pages from organic search: As you can see from the screenshot, this site is a perfect candidate.It’s driven a little over 17,000 unique visitors in the last month, and while I’ve blurred the post titles, you can see by the dates in the URLs (by the way: don’t use dates in your URLs!First, let's look at the reasons why Google favors fresh content, and then look at the type of content that should be used in order to meet Google's preferences.Google prides itself on delivering accurate, fresh and relevant content to searchers.Updating your website content is a vital aspect of search engine optimization (SEO).
Posted By John Doherty on March 9, 2017 in SEO Tactics A question SEOs get asked frequently is “what about fresh content for SEO?
These can often be seen in Google’s search results by a Top Stories section of links for the query.
For example, for a recently (at the time of writing) released song by a well-known artist: Below that is a video listing, but then other articles that are recent as well (and may or may not be in the Top stories news group).
” Basically, businesses want to understand how having new or fresh content on your site can help you rank better.
This is a super important concept to understand, and is one that is all too often misunderstood.