With 320 million active monthly users, Twitter made a splashy announcement (as they usually do) back in February when they debuted a non-reverse chronological timeline, not a small or unnoticed change, but a real-time algorithmic change to the beloved Twitter timeline.Jack Dorsey, CEO of Twitter, stated: “Twitter can help make connections in real-time based on dynamic interests and topics, rather than a static social/friend graph.” We all live in a world of real-time and instant gratification when it comes to social media (and just about everything else — thank you, Seamless).But starting today, so much about it looks different.
Twitter CEO Jack Dorsey tried to calm fears this morning in a series of tweets, but he did not deny the substance of the report.
Twitter’s VP of revenue product, Ameet Ranadive, said ‘While you were away’ “laid the foundation for this change, we saw those changes drove improvements in engagement rates, and we have been tweaking how we determine what Tweets to feature with this new iteration of the timeline.”The big difference in the new Twitter timeline and the previous timeline is that the top tweets appear first, whereas before Tweets appeared in reverse chronological order.
Twitter’s previously Product Manager, Paul Rosania, explains it here: Personally, on my end, I see a mix of reverse chronological tweets and top tweets.
Headers now appear in bold, to help you navigate more easily. Retweet and Like counters update in real time, letting you watch tweets go viral.
The home icon is still a birdhouse, but it lost the perch—you'll see just one hole instead of two. And the reply button gave way to a speech bubble that Twitter hopes is clearer in its purpose.